- This summer, Macy's will be celebrating the anniversary of a truly American activity, the drive-in theatre! To celebrate this 80-year-old-tradition, "Macy's Great American Drive-In" will be coming to theaters and "pop-up" locations across the country beginning in June. Customers can share the movie experience they remember from childhood through "pop-up" drive-in events at 20 Macy's locations and on-screen at 10 local drive-ins nationwide, featuring a screening of "The Smurfs," with a special trailer for "The Smurfs 2" coming to theaters July 31. Prior to the showings at dusk, attendees will enjoy family fun activities including classic carnival games, food truck appearances, Cracker Jack sampling and photo opportunities. Visit macys.com/icons for a full calendar of "Macy's Great American Drive-In" events.
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"Macy's Great American Drive-In"