• alphabet animals - A set of 26 prizes made by NOSCO first used in 1953 boxes of Cracker Jack in which a different animal represents each letter of the alphabet. For the most complete information on this set, visit the alphabet animals section of Jeffrey Maxwell's Alphabet26 Web Site.
  LINKS TO SEE: Alphabet Animals (A26) | NOSCO Alphabet Animals (A26) | Different Varieties of Alphabet Animals (A26) |
  Alphabet26 Guide to Plastic Prizes > Alphabet Animals.

• alphabet dangles - A set of 26 prizes used in 1950s boxes of Cracker Jack.
  LINKS TO SEE: Alphabet Dangles (A26) | Alphabet Dangles Colors (A26) | Cracker Jack Greetings (A26) | Alphabet26 Guide to Plastic Prizes > Alphabet Dangles.

• alphabet prizes - Any prizes that are related to the alphabet or have alphabet letters on them. The best known sets of alphabet prizes are alphabet animals plactic stand-ups, alphabet dangles, tin alphabet stand-ups, and B-Series #19 alphabet lenticulars.
  LINKS TO SEE: Alphabet Animals (A26) | Alphabet Dangles (A26) | More Alphabet Prizes (A26) | Cracker Jack Greetings (A26).

• alphabet lenticulars - SEE: B-Series 19.

• alphabet stand-ups, tin - A set of tin stand-ups that came out in early Cracker Jack packages with an item pictured to represent each letter of the alphabet.
  LINK TO SEE: Tin Alphabet Stand-Ups (A26).

• Alphabet26 - A collector of Cracker Jack prizes whose real name is Jeffrey Maxwell. Jeff started the Cracker Jack Greetings Web Site which later developed into the Alphabet26 Web Site.

• Alphabet26 Web Site - "The Site of Plastic Alphabet Prizes from the 1950s and '60s." A web site created by Jeffrey Maxwell initially for the study of alphabet prizes from 1950s Cracker Jack.
  LINKS TO SEE: Alphabet26 Web Site (A26) | Cracker Jack Greetings (A26).

• B-Series 19 - Alphabet lenticulars: a set of 26 tilt cards, one for each letter of the alphabet; (example: "A is for Airplane"). Made by theOptigraphics Corporation in the early 1980s. See the following link for a complete list.
  LINK TO SEE: Magic Motion Fun Card (A26).

• Bingo - Sailor Jack's dog, part of the Cracker Jack logo for over 80 years.

• Cloud, C. Carey - Designer of Cracker Jack prizes for about 25 years. His company, Cloudcrest Creations started in the 1930s, produced approximately 70 million prizes for Cracker Jack.
  LINKS TO SEE: C. Carey Cloud.

• Cloudcrest Creations - The company created by Cracker Jack prize designer C. Carey Cloud to produce and sell premiums. The company was very successful at selling prizes to Cracker Jack.

• Cracker Jack - (1) The greatest brand name in US history - currently owned by Recot, Inc.; (2) A delicious mixture of caramel, popcorn, peanuts, and a prize - currently made by Frito-Lay, Inc - has been around since the Chicago Columbus Exhibition. "The greatest snack ever made."
  LINKS TO SEE: www.crackerjack.com (CJ).

• Cracker Jack: The Unauthorized Guide to Advertising Collectibles (book title) - written by Larry White and published by Schiffer Books - 176 pages (ISBN: 076430643X).
  LINK TO SEE: Schiffer Books > Advertising Collectibles > Cracker Jack.

• Cracker Jack Box, The - The web site created by Cracker Jack collector Jim Davis. Recipient of the 1999 Alphabet26 Cracker Jack Award for excellence in presentation of Cracker Jack prizes on the Internet.
  LINKS TO SEE: Cracker Jack Box (CJB).

• Cracker Jack Collectibles (book title) - written by Ravi Piña and published by Schiffer Books in 199? - 112 pages (ISBN: 0887408478)
  LINK TO SEE: Schiffer Books > Advertising Collectibles > Cracker Jack Collectibles.

• Cracker Jack Collectors Association (CJCA) - An collectors club with members from North America and France. Annual conventions are held each year. A monthly newsletter and membership list are some of the benefits of membership. See also, Cracker Jack Collectors Association Web Site.
  LINKS TO SEE: CJCA (CJCA).

• Cracker Jack Collectors Association Web Site - The official web site of the Cracker Jack Collectors Association (CJCA).
  LINKS TO SEE: CJCA (CJCA) | Trivia (CJCA) | Prizes and Events (CJCA) | Kids Page (CJCA) | Membership Information (CJCA) | Links (CJCA).

• Cracker Jack Greetings - The original web page that evolved into the Alphabet26 Web Site. The online center of collecting activity for alphabet theme Cracker Jack prizes.
  LINKS TO SEE: Cracker Jack Greetings (A26) | Alphabet26 Web Site (A26).

• Cracker Jack logo - The Cracker Jack logo consists of Sailor Jack and his dog Bingo.

• Cracker Jack Toys (book title) - written by Larry White and published by Schiffer books in 199? - 262 pages (ISBN: 0764301896).
  LINK TO SEE: Schiffer Books > Advertising Collectibles > Cracker Jack Toys.

• Craig, John - Cracker Jack prize designer of the early 1070s. Keynote speaker at the 1998 CJCA Convention in Minneapolis.
  LINKS TO SEE: 1998 CJCA Convention (A26) | Upside Down Faces (CJB).

• CJCA - SEE: Cracker Jack Collectors Association.
  LINK TO SEE: CJCA (CJCA).

• Davis, Jim - A Cracker Jack collector who serves as a board member of the Cracker Jack Collector's Association (CJCA); creator and webmaster of the The Cracker Jack Box since 1998.
  LINK TO SEE: Cracker Jack Box Home (CJB).

• flat (noun) - SEE: stand-up.

• Frito-Lay - The makers of Cracker Jack.
  LINK TO SEE: www.fritolay.com (FL).

• lenticular - The trade term for a tilt card, which has more than one picture printed in parallel lines on the same plane, and a plastic lense is used to filter the image so that only one view can be seen at a time. The lenticular lense, which is applied to the printed card in the manufacturing process, enables the viewer to see only the image determined by the angle at which the image is viewed, thus the item can be turned (tilted "to and fro" as the backs one set of Cracker Jack lenticulars instruct), or the viewing angle changed, and different images will be seen. Three effects or a combination of any of them have been used in Cracker Jack lenticular prizes: (a) animation, where the image appears to have movement or action; (b) change, where the image appears to change, or morph, into another image; (c) three-dimension (3-D) effect, where the background appears to have depth. The same or similar lenticular photographic processes are used in all of these effects. The most popular lenticular prizes are the ones which combine two or three effects, as in the Mark McGuire tilt cards available in the summer and fall of 1999. The major manufacturers of lenticular prizes in the past have included Vari-Vue, Inc. (1950s to '70s), Toppan Printing, Ltd. (1980s), and Optigraphics Corporation (1980s to '90s). Some uses of lenticular technology in Cracker Jack prizes have included Alphabet Magic Motion Fun Cards, BELT KLIPS, Canadian 3-D Animals cards, DINO-MARKS Bookmarks/Clips, Kaleidoscope Action Card/Sticker, KALEIDO-KLIPS Button Clip-ons, 1984 Olympic Tilt Cards, ROBOTRONS Cards, SPACE MAGIC Cards, TAG ALONGS shoe lace decorations, Wishbone dog tags. Related prizes with cruder technology but using similar principles include Cagey Animals (where one animal changes to another when moved behind the "cage"), and Op Tricks (where a thin plastic film is moved in front of a monochromatic lined image to show motion).
  LINK TO SEE: Series #19 Alphabet Lenticulars (A26).

• logo - SEE: Cracker Jack logo.

• Magic Motion® - A trademark of Optigraphics, Inc. used for lenticulars.

• Maxwell, Jeffrey - A Cracker Jack collector who has been active in the Cracker Jack Collector's Association (CJCA); webmaster of the CJCA Web Site since March 1999; creator and webmaster of the Alphabet26 Web Site since November 1997; recognized as a collector of Cracker Jack prizes with an alphabet theme; specializes in collecting injection molded plastic CJ prizes from the 1940s through the '60s.
  LINK TO SEE: Alphabet26 Biography Page (A26).

• Nits - A set of 20 plastic stand-ups produced by the R & L Plastics Company of Australia -- were also used as a cereal prizes.
  LINKS TO SEE: Astronit (ANIT) | Nits (CJB) | R & L Company (ANIT).

• NOSCO - The National Organ Supply Company; almost always referred to by collectors as NOSCO - made many plastic prizes for Cracker Jack from 1949 to 1959. NOSCO - Cracker Jack sets of prizes known to have been made by the NATIONAL ORGAN SUPPLY COMPANY (NOSCO):
  • ALPHABET ANIMALS (ID #1179) set of 26 single-sided flats (name of animal on reverse).
  • ANIMAL STAND-UPS (ID #1111) set of 12 double-sided flats.
  • CIRCUS STAND-UPS (ID #1154) set of 12 double-sided flats.
  • PEOPLE (OCCUPATIONS) STAND-UPS (ID #1124) set of 12 double-sided flats.
  • SAILOR JACK AND BINGO (ID #1137A) hard plastic stand-up prize.
  • SPACEMEN STAND-UPS (ID #1227) set of 10 soft plastic figural stand-ups.
  • STAND-UPS (ID #1144) set of 16 double-sided flats.
  • WESTERN STAND-UPS (ID #1137) set of 12 double-sided flats.
  • ZODIAC COINS (ID #1182) set of 12 disks.

  LINKS TO SEE: NOSCO | National Organ Supply Company (NOSCO) | Alphabet Animals (A26) | Spacemen (CJB) | Alphabet Animals (ID #1179) | Animal Stand-ups (ID #1111) | Circus Stand-ups (ID #1154) | People (Occupations) Stand-ups (ID #1124) | Sailor Jack and Bingo (ID #1137A) | Spacemen Stand-ups (ID #1227) | Stand-ups (ID #1144) | Western Stand-ups (ID #1137) | Zodiac Coins (ID #1182).

• Optigraphics, Inc. - Texas-based company.  Makers of lenticular prizes for Cracker Jack in the 1980s. Trademarks used by Optigraphics include Magic Motion® and Xograph®.
  LINKS TO SEE: Magic Motion Cards (A26).

• Rueckheim, Louis - The "Brother" of F.W. Rueckheim and Brother, the company that originally made Cracker Jack. Louis is given credit for creating the secret process that keeps the candy coated popcorn and peanuts from sticking together.

• Rueckheim, Fredrick W. - The creator of Cracker Jack and the founder of the company F.W. Rueckheim and Brother, which later became The Cracker Jack Company located in Chicago, Illinois. He orignally introduced Cracker Jack at the World's Columbian Exposition in Chicago.

• Sailor Jack - The Cracker Jack logo consists of Sailor Jack and his little dog named Bingo . Sailor Jack and Bingo were used on boxes of Cracker Jack beginning in 1918. It is reported that Fredrick Rueckheim's grandson, Robert, was the model for Sailor Jack. SEE ALSO: Cracker Jack logo.

• stand-up - A prize that is two dimensional, or flat, and has a narrow base. Also called a "flat".
• tin

CODES TO LINKS: The following codes are used on links to indicate on what site the linked page exists.
A26=Alphabet26 Web Site owned by Jeffrey Scott Maxwell a.k.a. Alphabet26;
ANIT=The Astronit Collection owned by Mike Speth a.k.a. Astronit;
CJ=Cracker Jack owned by Frito-Lay, Inc.;
CJB=The Cracker Jack Box owned by Jim Davis;
CJCA=Cracker Jack Collectors Association Web Site owned by the CJCA;
FL=Frito-Lay Web Site owned by Frito-Lay, Inc.;